Logo
Before diving into UX, my first big project was redesigning the TableUp logo. I own the corporate brand identity across all internal and external channels including websites, infographics, white papers, sales presentations, videos and more.
The requirements for the new logo were that it contain the initials “T” and “U”, pair well with the existing wordmark and reference our mission to keep customers coming back to restaurants.
I then brought my numerous sketches into vector based Adobe Illustrator, tweaked and further experimented the narrowed them down with the VP of Marketing.
The final logo was selected by the CEO along with the input of a companywide vote
The final logo has detailed instructions for use inside the corporate brand guidelines.
The logo has to work at sizes as small as our website’s favicon to as large as tradeshow signage.
The logo is often styled overlaid on imagery and in motion.
The final logo was selected by the CEO along with the input of a companywide vote
